Tag Archives: Care

5 quick PR tricks to cover up a lack of real health care news

As all researchers know, science is a grinding parade of failure and dead ends. But as we’ve often written, news release writers sometimes seem hell-bent on making the public believe otherwise. Like expert makeup artists, they can add sparkle to lackluster findings, mask blemishes in study designs, and smooth over unimpressive data. One thing I… Read More »

NorthShore, Color seek 10K primary care patients for genomic testing

Dive Brief: NorthShore University HealthSystem and Color, a population genomics technology company, have teamed up to offer genomics in primary care in what the organizations are calling the largest program of its kind in the U.S. Dubbed DNA10K, the program will use Color’s clinical-grade genetic testing and whole genome sequencing to help patients understand their… Read More »